Jane sounds off on the power of attitude in a reprint from a Chamber of Commerce publication…  

I don’t know about you, but I’ve decided not to take part in the recession.  Not that I haven’t had plenty of encouragement to participate.  The news is full of gloom.  Former Chief Justice Earl Warren said, “I always turn to the sports page first…it records people’s accomplishments; the front page, nothing but man’s failure.”  It’s true, the front page chronicles everything from Beavis and butthead to the rising national debt.  The nightly news covers violent crime, terrorism, fires and floods, unemployment, and hopelessness.  Give me a break.

In the early days of the computer revolution, a phrase was coined: “garbage in, garbage out.”  In the 1960s, we assumed that incorrect information was somehow caused by a computer miscalculation.  Soon after, we had to admit that faulty data was caused by bad input.  Bad assumptions in, bad data out.  It’s the same with our lives.  If we don’t like the results we’ve got, we can take a look at the assumptions that produced them.  Recent research indicated the average adult in the country watches 6.5 hours of television a day.  The average 18 year old has watched over 19,000 hours of TV, more time than spent in class.  And isn’t it edifying?  Just watching two or three talk shows is enough to make you feel like a victim, powerless over your circumstances.
 
But we do have a choice; a choice to believe the possible or the impossible.  And we can choose to surround ourselves with either.  Our perception of Memphis is an example of that choice.  How often do you hear Memphis is just a second-rate city?  Or that it needs a self-esteem implant?  That everything here is racially divisive?  That we’ll never get it together?  I’ve been listening to this for the 20 years I’ve lived here and I’m sick of it.  Let’s look at some facts.
 
USA TODAY…
Ranked Memphis among the best cities for job growth.  In ranking the top 25 metro areas identified as “Hot Spots for Growth,” Memphis ranked 17th…above Seattle, Cincinnati, Louisville, Houston, Minneapolis, and others.  Over the last 8 years, jobs increased here almost 20 percent from 402,800 to 480,900.  Retail sales in Shelby County grew from just over $6 billion to over $9 billion.  Per capita income has grown steadily from about $13,000 in 1989 to over $24,000 last year.
 
The July/August issue of Airports International ranks Memphis international Airport as the world’s busiest cargo airport.  Our airport moves 1,413,042 metric tons of cargo, an increase of 15.2 percent over the previous year.  Memphis International Airport ranks number one above Frankfurt, Tokyo, New York’s JFK, and Los Angeles in cargo volume.  The Memphis Chamber of Commerce has been relentless in its efforts to enhance the image of our city worldwide and to attract new businesses in our area.  A recent independent survey by Development Counselors International for national business editors defined Memphis’ image as “growing,” “dynamic,” and “diverse.” 
 
Does all this sound different from your perception?  Maybe it’s time to change your input.  This city is full of positive examples and successful role models.  The Chamber is a good resource to use to find them.  I got involved with the Chamber four years ago.  Was it because I’m a swell person and wanted to donate more time back to the community?  Get real.  We’re a small business and we have to choose community activities with extreme care.  I got involved because the Chamber produces results.  They’re not a charity – they’re a marketing partner.  So while the prophets of doom whine about the recession and how America has peaked and our hopes lie in the redistribution of resources, I choose to focus on growth and opportunity.  Sometimes it’s not easy---it takes an ongoing, relentless choice to fill my mind and heart and, yes, my spirit with good news.  And to surround myself with others who do.
 
But it works.  This year is the best year ever for my business.  And next year will be booming.
 
Reprinted from MEMPHIS BUSINESS A Quarterly Review

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